Our Digital Privacy Policy
Updated: September 8, 2026
This Privacy Policy outlines the information collection, use, and protection practices of Optimal Training Gym (CrossFit EHT, LLC) in relation to the use of our website. We are committed to safeguarding the privacy of individuals who visit our website, especially when it comes to the collection and use of personal information for lead generation and prospect interest. By using our website, you consent to the practices described in this Privacy Policy.
1. Information We Collect
1.1 Personal Information. We may collect and process the following types of personal information from you:
- Contact Information: including but not limited to your name, email address, phone number, and postal address.
- Demographic Information: such as your age, gender, and interests.
- Information you provide: when you fill out forms on our website, including those used for inquiries, requests for information, and newsletter sign-ups.
- Member chat: messages and photos you post in the chat rooms and private chats of the member app. Gym owners and admins can see private chats, so they can check anything a member reports.
1.2 Automated Information. We may collect non-personal information automatically, including but not limited to:
- Cookies and Tracking Technologies: we use cookies and similar technologies to collect information about your browsing activities on our website. This may include your IP address, browser type, operating system, and pages visited.
2. How We Use Your Information
We use the information collected for the following purposes:
2.1 Customer Relationship Maintenance. We may use your personal information to follow up on your inquiries, respond to your requests for information, and provide you with the information you need about our business.
2.2 Prospect Interest. Your personal information helps us tailor our communication to your interests and needs. We may send you relevant information, updates, promotions, and newsletters.
2.3 Website Improvement. We analyze non-personal information to improve our website, enhance user experience, and optimize our marketing efforts.
3. Information Sharing
We do not sell, rent, or trade your personal information to third parties. We may share your information with:
3.1 Legal Requirements. We may disclose your personal information when required by law or in response to a valid request from a governmental authority.
3.2 Service Providers. We may share your personal information with the vendors who help us operate, including our membership management, scheduling, payment, email, and text messaging providers, acting on our behalf and only to provide those services to you. We do not authorize them to use your information for their own marketing.
3.3 Your Mobile Information. Your mobile information is never sold or shared with third parties for promotional or marketing purposes. All of the categories of information described in this policy exclude text messaging originator opt-in data and consent; that information is not shared with any third party. See section 9 for full detail.
4. Data Security
We employ reasonable and industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction.
5. Your Choices
You have the right to:
5.1 Access and Correct Your Information. You can request access to your personal information and update or correct it if it is inaccurate.
5.2 Opt-Out. You can stop hearing from us at any time, by whichever channel you no longer want:
- Email: use the unsubscribe link in any marketing email, or contact us directly.
- Text messages: reply STOP to any text from us. You will receive one confirmation message and nothing after that. Reply HELP for assistance. Section 9 covers this in full.
- Everything at once: email info@optimaltraininggym.com or call (609) 916-6464 and tell us, and we will action it across every channel.
Opting out of marketing does not stop the messages we must send you about your own account, such as a billing notice or a class cancellation. Stopping texts does not affect your membership, and consenting to texts was never a condition of it.
6. Children’s Privacy
Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from individuals under the age of 13. If you are a parent or guardian and believe we have collected information about your child, please contact us, and we will take steps to remove that information.
7. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated Privacy Policy on our website.
8. Accessibility Compliance
We are committed to making our website accessible to all individuals, including those with disabilities. We make every effort to ensure that our website is in compliance with applicable accessibility standards.
If you encounter any accessibility issues or have concerns about the accessibility of our website, please contact us using the information provided below. We take your feedback seriously and will make reasonable efforts to address any accessibility concerns promptly.
9. Text messages and your mobile information
What we send
If you give us your mobile number and check the SMS consent box on one of our forms, we may text you about:
- your membership, including account updates, billing notices, holds, and changes to your plan;
- classes and scheduling, including reminders, confirmations, cancellations, and schedule changes;
- coaching and program updates relevant to you;
- occasional promotions, offers, and events at OTG.
How consent works
We only text you if you affirmatively check the SMS consent box yourself. The box is never pre-checked, and our staff never check it on your behalf.
Consent to receive text messages is not a condition of purchasing anything from us. You can become a member, book an intro, and use every part of our service without agreeing to texts.
Frequency and cost
Message frequency varies depending on your membership and the classes you attend. Message and data rates may apply, depending on your mobile carrier and plan. We do not charge you for the messages themselves.
How to stop
Reply STOP to any message from us and we will stop texting that number. You will receive one confirmation message and nothing after that.
Reply HELP to any message for assistance, or contact us at info@optimaltraininggym.com or (609) 916-6464.
You can opt back in at any time by checking the SMS consent box again on one of our forms.
Your mobile information is never sold or shared for marketing
Your mobile information will not be sold or shared with third parties for promotional or marketing purposes.
More specifically: all of the categories of information described elsewhere in this policy exclude text messaging originator opt-in data and consent. That information is not shared with any third party.
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you the services of that campaign. We may share your personal data, including your SMS opt-in or consent status, with the vendors who help us deliver those messages (messaging platform providers, phone companies, and similar service providers acting on our behalf) and with no one else for marketing purposes.
What we keep
When you consent, we record the mobile number you gave, the fact that you consented, the date and time, and the exact wording you agreed to. We keep that record so we can show that your consent was given, and so we can honor a STOP request. If you opt out, we keep a record of the opt-out so that we do not text you again by mistake.
10. Contact
Questions about this policy:
Optimal Training Gym (CrossFit EHT, LLC)2907 Fire Rd, Egg Harbor Township, NJ 08234info@optimaltraininggym.com(609) 916-6464